⎯ CASE STUDIES
Rebranding Ourselves
CLIENT: SLS Studios | INDUSTRY: Creative Marketing | SCOPE: Brand & Identity
⎯ LISTEN
01
The History
SLS began as SLS Productions: a solo freelance video production service with a focus on building brand films for local industry leaders. With the growing number of successful projects, repeat and prospective clients inquired about additional services. SLS extended its creative team to incorporate more disciplines, re-emerging as SLS Studios.
⎯ AMPLIFY
02
The Challenge
SLS needed a rebrand to reflect its new creative structure and name. The goal was to build an identity that carried the video production heritage while reading as a multidisciplinary creative studio.
⎯ AMPLIFY
03
The Solution
The SLS team traversed the same process utilized for its clients: market research, competitor analysis, a marketing audit, and rounds of sketches and creative direction sessions.
⎯ DELIVER
04
The Result
The resulting visual system emerged from two interconnected worlds:
Brand strategy & positioning
Verbal identity & messaging
Logo & visual identity system: mark, typography, achromatic palette
Brand guidelines
Launch collateral: website, social templates, print material